A brilliant point brought up by my lecturer Ted Mitew made me realise how disturbing our society online truly is, and how these ‘walled gardens’ are able to grasp hold of our deepest darkest secrets better then any human being can. Spooky huh.
To be completely honest, I don’t consider term walled garden to be inclusive enough. Organisations or ‘feudal lords’ as we look at the walled garden in a feudalised context control more so a walled botanical garden with a large range of content opportunities and possibilities. The fact that the users also create these gardens and succumb to the beat of their drum is also absurd, as the user trades their job of using, to be used by the platform itself.
This notion was emphasised by the way McKenzie Wark made this point:
“We are not really its citizens but its peons.” ~McKenzie Wark
The fact that the users create the platform, create the networks, create the basis for which a walled garden is run is like shooting yourself in the foot, a bit counter intuitive. Why would you submit to something that uses you to do its work for you?
Because they know us so well.
These social media sites know what we like, how we like it, what time of day we want it, how we want it conveyed. Who our friends are, why they are, what we have in common and where we’re going clubbing next Saturday night.
It is the functioning way of life that we now live in that we are controlled by these networks and are used by them everyday to produce them with content, metadata, marketing strategies and information.
So when a quiz on Facebook asks what your favourite ice-cream is, be weary of the consequences to come.