Okay so we are down to three finalists. Two legacy media. The other being the world wide interwebs which allows individuals to post, curate, create and produce whatever they want to the entire world at the click of the button.
Who would you vote for if there was only one way of expressing media in the world?
The paradigm shift between the traditional legacy media model and the internet is not an unheard of topic in modern society. The simple ease and abundance of content which can be created exemplifies the way media networks and channels will work in the future. It is by this creed that the gradual change between producers and consumers has begun and as said by Clay Shirky:
The internet imposes no barriers to entry, no economies of scale, no limits on supply. ~Clay Shirky
The battle between legacy media and the internet is in reality a duel of a business model based on scarcity and a platform with built in abundance. This paradigm supports the idea of produsage and the produser, which in turn catalyses an explosion of content online.
Legacy media promotes and somewhat forces the idea to their audience that they are only consuming content, a captive audience some would say. With this in mind, you could think of legacy media as the mean girl of high school telling everyone what to wear and how to act, being a gatekeeper or a filter to content that gets published. In contrast, the internet is free. Like literally there’s no cost to produce something on the internet. No gatekeepers telling you what to do. Yeah that’s right Sally. Little bitch tryna tell me red doesn’t go with black.
We can also identify that some legacy media platforms try to get a little action online also, allowing for some of their ‘free viewing entertainment’ to have extra scenes and content online (cbs). What Sally likes my red and black choice now?
The massive amount of data aggregation and compilation that the internet gives to individuals, allows for copious amounts of content with little to no cost. In comparison, the limit of legacy media is that there is a limit of content creation, high cost for the user and the majority of it is extremely boring media consumption.
Ideas such as ‘The Architecture of Participation’ have catalysed this paradigm shift from consumer and producer to producer and the plethora of data aggregation online. ‘the people formerly known as the audience’ ~Jay Rosen, Have now become the curators and producers of content through the networks of the internet.
So really, who do you want to win?
Talking about legacy media and the internet as a dual was a really interesting way of putting it. It is completely correct as they are fighting it out to show that their way is the best way of producing information. And it is true that legacy media has made its way online, but again we need to pay for access, so why would we do this when everything else is free. I found this article from 1998 that predicted the death of legacy media within 5 years, which was quite interesting – https://www.nngroup.com/articles/the-end-of-legacy-media-newspapers-magazines-books-tv-networks/ -it may not have fully happened yet but its well on its way to becoming a reality.
I don’t know if it is necessarily a one or the other type of deal. There are still benefits to each model and I think they can run along side each other. For one legacy medias high cost of entry means content is quality filtered, which is needed sometimes with the sheer amount of content created illegitimate prosumers. But more importantly for me not choosing what to watch is refreshing at times because it allows me to stumble upon things I wouldn’t have otherwise. Do you ever try and listen to your ipod and not like any of the songs you are choosing but when the same song plays on the radio your like aww man this is my jam? Sometimes searching for content is trying and you end up never exploring beyond your habitual search terms. It is nice to have things selected for you but at the same time without the freedom we are restricted from perusing the niches that make us who we are. It’s about finding a balance between active search and passive browsing.
Here’s a neat article I found about this concept…
Sorry forgot to proof read that’s *by illegitimate prosumers* and *pursuing the niches*
Hey Kris I looooovved the meme. I like the idea you brought forward with it, that we don’t really notice it as such, but with this new “produser” paradigm, we are unknowingly consuming and producing content, whether we like it or not. The birth of social media I believe has gone hand in hand with this new paradigm shift. On sites such as YouTube in particular, we watch and consume other people’s content from all over the world, but at the same time have the opportunity to be on the same platform as them- with the click of the “upload” button. Here is a list of websites which are readily accessible to us, in which the produsage paradigm plays a very important role in the site’s overall value. Without our content, and our interest in other people’s content, these websites would not be what they are today. We, the users, are their value. http://tubularinsights.com/list-video-sharing-websites/
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Slow down speed racer
‘mean girl of high school telling everyone what to wear and how to act’: “you’re watching the news, and its Monday so you can’t VIEW with us” lol excellent blog my dude! made the topic really engaging and entertaining to read. Interesting how legacy media is torn between legacy channels and the Internet. Channel 10 are no doubt an example of this in action. Their 10 Play website/app entitle their target audience with some autonomy over the programs they like to watch and when. However there is a strong need to limit this autonomy and the little control bestowed upon them, otherwise their legacy model will be rendered obsolete