The Worlds next Top ‘Aggregation of Content’ Model

Okay so we are down to three finalists. Two legacy media. The other being the world wide interwebs which allows individuals to post, curate, create and produce whatever they want to the entire world at the click of the button.

Who would you vote for if there was only one way of expressing media in the world?

The paradigm shift between the traditional legacy media model and the internet is not an unheard of topic in modern society. The simple ease and abundance of content which can be created exemplifies the way media networks and channels will work in the future. It is by this creed that the gradual change between producers and consumers has begun and as said by Clay Shirky:

The internet imposes no barriers to entry, no economies of scale, no limits on supply. ~Clay Shirky

The battle between legacy media and the internet is in reality a duel of a business model based on scarcity and a platform with built in abundance. This paradigm supports the idea of produsage and the produser, which in turn catalyses an explosion of content online.

Legacy media promotes and somewhat forces the idea to their audience that they are only consuming content, a captive audience some would say. With this in mind, you could think of legacy media as the mean girl of high school telling everyone what to wear and how to act, being a gatekeeper or a filter to content that gets published. In contrast, the internet is free. Like literally there’s no cost to produce something on the internet. No gatekeepers telling you what to do. Yeah that’s right Sally. Little bitch tryna tell me red doesn’t go with black.


We can also identify that some legacy media platforms try to get a little action online also, allowing for some of their ‘free viewing entertainment’ to have extra scenes and content online (cbs). What Sally likes my red and black choice now?

The massive amount of data aggregation and compilation that the internet gives to individuals, allows for copious amounts of content with little to no cost. In comparison, the limit of legacy media is that there is a limit of content creation, high cost for the user and the majority of it is extremely boring media consumption.

Ideas such as ‘The Architecture of Participation’ have catalysed this paradigm shift from consumer and producer to producer and the plethora of data aggregation online. ‘the people formerly known as the audience’ ~Jay Rosen, Have now become the curators and producers of content through the networks of the internet.


So really, who do you want to win?