Individual’s create these online personae to escape their real lives in order to have an improved image of themselves projected online. In a world in which everything is anonymous this is made possible as individuals can filter what they post and how they post.
In this way, it can be said that all online users are wearing a mask of which they would like to embody. A façade of what individuals wish to be could also be applied to celebrities of whom use social media. Building a brand for their products is how they use their online persona to reach their audience.
We create these online personae to be consumed and accepted by our audiences, to build a brand which we would like to convey ourselves as.
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