In this weeks lecture, the idea of an online persona was discussed and the ways in which these personae are created through twitter, Facebook and other social media platforms.
Individual’s create these online personae to escape their real lives in order to have an improved image of themselves projected online. In a world in which everything is anonymous this is made possible as individuals can filter what they post and how they post.
In this way, it can be said that all online users are wearing a mask of which they would like to embody. A façade of what individuals wish to be could also be applied to celebrities of whom use social media. Building a brand for their products is how they use their online persona to reach their audience.
We create these online personae to be consumed and accepted by our audiences, to build a brand which we would like to convey ourselves as.
~ Interesting Articles ~
Online Persona: Is It The Real You?
~krisesandchrosses~
krisesandchrosses 
This post was all too real, I really latched onto your idea of, “Building a brand for their products is how they use their online persona to reach their audience,” as it is something than anyone with an instagram would see every single time they log on. Personally, I’m not sure wether I’m impressed or worried about the people who truly do create a completely different image of themselves online, wether it’s for branding purposes or simply for the sake of looking good. I found this article and it touches on quite a few similar points http://www.theglobeandmail.com/life/relationships/how-does-your-online-persona-match-with-real-life/article9788092/. Good post! Have a lovely night.
– Ebony.
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This post shared some really important ideas, even beyond the topic study. Many are critical of celebrities for their endorsement of fakery and some even ‘come-out’ to the fact that they were lying. here is an example, http://nymag.com/thecut/2015/11/instagram-teen-gets-real-about-social-media-fame.html.
This truth actually affects all personas online, and the branding is subconsciously done in order to meet the fundamental human need for acceptance. I also enjoyed the memes a lot, they were a good way to break the emotional depth of the written content.
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Really short and easy read — Great job! I find it crazy that we all tend to try to use social media as a “mask” to market ourselves to the social public. I find this may be a good and bad thing as it allows us to use our social profiles as ways to showcase ourselves positively, a kind of escape from reality, but we tend to forget that social media is not reality and there are things that are hidden behind this facade we put up. If you’re not already familiar with her, there was an insta-famous girl that had “quit” social media because she felt that nothing online was real. (read more here: http://time.com/4167856/essena-oneill-breaks-silence-on-quitting-social-media/). More elaboration on the topic would’ve added more depth, but nonetheless, a good post!
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